What is a brand?

A brand is more than just a company logo, a brand is the personality of a business. Brands allow for an emotional and psychological relationship between the business and the consumer, creating a sense of connectivity. A brand is the idea or image of a specific product or service that consumers connect with.  A brand can be identified by the name, logo, slogan, or design of the company who owns the idea or image.

Brands are the personality of a business, represented by logos and slogans, but now brands are so much more – they are also people. Brand ambassadors are extremely important to any brand, they are an extended marketing tool, truly believe in the company they are representing and will add credibility for that company to potential customers.

Consumers will look to a company’s brand ambassador for reviews and testimonies. Having a good brand ambassador can mean the difference of one sale to hundreds or even thousands of additional sales. Ambassadors can gain access to target groups that the company itself may not have the means to reach, obtaining a wider audience more inclined to buy the product or service.

Pressbox MX will help with proper representation of your company by working with your brand ambassadors closely to gain brand awareness and ultimately increased sales.

Contact us to learn more.