A more in-depth look at the marketing side of things.
Pressbox MX had the opportunity to sit down with JGR factory Suzuki rider Weston Peick at Monster Energy Cup in Las Vegas, Nevada. Peick was not competing for the chance to win a million dollars due to just coming off a traumatic hand injury.
Weston was gracious enough to give Pressbox MX an intuitive sit-down interview to take a more in-depth look into marketing at the professional supercross level and what it means to engage with his fans.
How important is it to engage with your audience on various social platforms…
He said, “It’s critical. In this day and age, it is all about social media, and that is how you connect with sponsors and gain fans. It’s essential to find your niche and see what your fans like and do certain types of posts that attract a wider audience. You have to figure it out for yourself, see what works and run with it.”
Peick controls his social media, giving him a direct connection to his audience.
Peick states, “My goal is to respond more and comment back to my fans more. Some feedback I get from my fans is “we would love it if you would write back.” I’m like, well I try but when I post something, and there are 100+ comments, it’s hard to reply to 100 people and still go about my day. I try to do as much as I can to let the fans know I am available and their support means a lot to me.”
Our next question for Peick was, how would you market yourself if the race doesn’t go as planned and how important is it to get online still and let the fans know how you did even when you may not want to interact?
Peick states, “I’d say it’s important because a lot of times if you have a bad race, you’re not even featured on TV so people are like, “Oh he must have crashed or something happened.” I always try the best I can, (even when I am mad on the inside) to post something and explain this is what happened. It’s always good to let the fans know what happened, but I don’t do it all the time. It’s just one of those things where you’re kind of mad and your like, well I’m just going to put my head down and not worry about this. Then I get back out there and fix what I did wrong.” It’s not always easy to get online and engage with your fans when things go wrong; we have all been there.
We asked Peick how his hand injury was doing. Due to this traumatic hand injury, Pieck was not able to race Monster Energy Cup this year, but he will be ready when supercross starts in January 2019.
Peick states, “It’s doing well actually, better than I thought. They cut me open thinking my tendon was in one spot when it wasn’t; they messed up the first incision so the doctors recut me open from last years injury and they removed my tendon. I had a tendon that was stuck in my carpal tunnel, so they chopped the tendon and the tendon kind of just shriveled up into my arm so it will stay there. So I still have a torn Pulliam in my finger, which I am not going to repair and I did some scar tissue removal and carpal tunnel work. For the most part, it is going well, I’ve been riding, and I have ridden about 3 or 4 times now, so I am feeling good. I am just trying to get back into the motion and not do anything too crazy yet, just because I don’t have the strength that I had before.”
We asked Peick how important is it when you go through these bad times these struggles to connect with your fans on that level? People relate with struggle.
Peick said, “You know, I try to relate with my fans and give them updates on how I’m doing, especially with my recent hand injury, but I am not the kind of person to get to intune with posting a lot of negative. I feel some people post to gain sympathy and drive sob attention so I try to keep it more positive and show people that I can have a severe injury and I’m back in this amount of time with doing the right kind of healing work.”
A Lot of younger fans look up to Weston Peick; we asked Peick what advice he would give to these aspiring athletes who want to take it to the next level?
He said, “It’s an awesome industry, there are so many different things you can do. There are also so many different types of racing whether it is off-road, enduro, moto, or supercross that the biggest thing is to make sure that you are always having fun and keep it as a passion and not try to look at it as an overall do or die career. For me I never looked at it like that, I just had fun riding, and over time I got better and realized that I could maybe be good at this but that was more towards the end of childhood, I was about 17 or 18 when I started racing professionally. It’s kind of one of those things where you should keep it fun but don’t overdo yourself and burn yourself out so you can keep it fresh.”
Tell us something that a lot of people may not know about Weston Peick?
Peick replied, “Well I am pretty open, I tell it how it is, I like to fish, work on trucks, ride Harleys and kind of just do a little bit of everything. On my time off I don’t like to ride dirt bikes so I can keep it fresh and not always be so focused on racing so I can let my mind open up and look at the bigger picture.” Mindset is everything, and if you change your mind, you can change your life.
AllSport Dynamic is a brace company, specifically wrist braces, that helps riders prevent and manage injuries. We asked Weston Peick what his take was on the wrist braces.
He said, “I have been on AllSport Dynamic braces since last February when I broke my wrist in Phoenix. When I was injured, I was like what am I going to do about my wrist… I didn’t know of a wrist brace company. Jeff Brewer, the owner, reached out to someone on the team to try this brace and I thought it was so awesome, and I was so glad he reached out. I didn’t know who had a wrist brace that would be comfortable enough, It is something I hardly feel when it’s is on, and it’s nice…. to have someone who can work with you on the exact sizing and length, so everything was super precise with how it moves and the range of motion. Being able to work with Jeff at AllSport Dynamic is awesome, I’m stoked to be able to work with him, and it’s awesome, he does custom paint jobs as well. It gives me peace of mind when I go out on the track, and I case a jump or I crash that my already jacked up wrists would be safe wearing his brace. I’ve proved that wearing these braces on my bad hand, that I won’t have a wrist issue again.”
If you would like to acquire an AllSports Dynamic wrist brace, you can find them on Instagram at @Wristbraceguy or on their website at https://motocrosswristbrace.com/ Mention this article for an exclusive offer.
Final question, this one is for the ladies. We asked Peick, with the recent #Makeup2Mud movement, it has sparked a fire in women motocross athletes and aspiring athletes, if there is not a spot for women in professional racing, where is there a spot for women in the motorsports industry?
Peick said, “Hmmm… That’s a tough question because you want as many types of racing as you can from women to amateurs, there should always be a place for women. There used to be motocross women’s WMX racing and that kind of went away but it was nice to see the women come and race and some of them work just as hard as we do. I think that should have never gone away, but its racing and it comes down to money and time slots” It’s a whole demographic that’s not being touched.
Thank you for reading!
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