Whether you are an up-and-coming amateur rider or a seasoned professional, you are either becoming a “Brand” or you are a “Brand”. PressBox MX can assist every rider, at every level, to become a more complete brand and influence others to follow and support your cause.
How do we achieve this? By helping riders to properly brand themselves, grow as an influencer, and speak to sponsorship message points. Easy to say, a little more difficult to do, but, don’t worry, we’ve done this before so you’re in good hands.
Ken Roczen Example;
Let’s take Ken Roczen for example; Ken is obviously a strong brand ambassador but let’s break down why that is;
He’s well spoken and engaging.
He’s a social media darling with almost 2-million followers on Facebook and Instagram alone.
He has a very recognizable logo that works across all channels including sponsor websites.
He understands the power of his messages to followers and makes all the proper connections to products, and sponsors.
But even Ken Roczen has room for opportunity, for instance, his logo hasn’t been completely optimized across all his marketing channels. Uniformity is paramount to any complete branding exercise and should always be consistent where customer eyeballs may land.
PressBox MX is the leading expert in branding riders and helping sponsors earn more dollars at the pump. There is no reason a rider outside of the top-10 can’t earn the same income as a rider inside of the top-10 if they are branded correctly, gaining followers, sending the right messages and making the right connections to products and services sponsors offer.
Contact us to learn more.